Kairos Agency

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Logo Occitane.
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L'Occitane Group

The L’Occitane Group, which made its name with the brand L’Occitane en Provence, has five other brands with unique universes.

Objectives

How can we tell the story of an international group with multiple components and above all make it appealing to its student target group? This was at the heart of the challenge our teams worked on to design a versatile, durable tool that would create dialogue with future young employees.

Solutions

We designed an interactive quiz in the form of a personality test, which can be used on touchscreens at trade shows and online.

Occitane.

The HR of the future

What do we expect from our HR teams, the human resources teams who build our careers? The L’Occitane group asked us to redesign their relationship with prospective young employees at student fairs. In response, we designed an interactive quiz in the form of a personality test, which can be used on touchscreens at trade shows and online.

How can we tell the story of an international group with multiple components and above all make it appealing to its student target group? This was the heart of the challenge our teams worked on to design a versatile, durable tool that would create dialogue with future young employees. This fun and interactive experience is based on a questionnaire designed to determine the ideal position and role for the “player”.

Occitane.Occitane.Occitane.

The L’Occitane Group, which made its name with the brand L’Occitane en Provence, has five other brands with unique universes. Each develops its own unique brand environment. We chose to use immersion in each of these universes through biomes users discover during their journey.

Occitane.Occitane.

This meant we needed to create a practical, intuitive, educational and also visual, dreamlike and - why not - artistic experience to fully reflect the history and future of a group which is constantly developing and expanding and which nonetheless remains true to its DNA and values.

Occitane.Occitane.

A spectacular vision that returns the focus to humankind. What future do we want?

Occitane.

Simplicity explored

In this context of tension, it is of strategic importance to create real resonance. We need to be pragmatic, as our brains are saturated, and we are losing our ability to concentrate... The best communications will be those that reach you in the right place at the right time. How can we achieve this? The answer can be found in three words: experience the void.

It is time to make time in our minds for our clients, our “users”. We have learnt, by studying attention, that it is best captured through a combination of emotions and images. So it is time to jump into the void. Through designs, contrasting colours, and the alternation of full and empty spaces that offer users space to breathe.

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User experience, Webdesign, Dev

Fabrique de Styles