Hollo
Case study: Hollo branding by Phoenix Lotus Valley
Skills
Website
Content type
Industry
Human resources
Date
March 2018
Customer relationships have gone conversational. On this project, we support the future of recruiting by designing the interfaces of an HR chatbot.
The brief
Hollo wanted Phoenix's expertise to design a revolutionary conversational HR chatbot. The goal: simplify the recruitment process by giving candidates an intuitive, efficient experience. Tone-on-tone "low-poly" models express simplicity and friendliness while representing the complexity of the process. Hollo also wanted to build a unique brand universe and explore different interface directions.
3D for brand identity: more freedom to create and iterate
We chose to use 3D on this project to bring a modern, immersive aesthetic. The tone-on-tone "low-poly" models express simplicity and create a friendly atmosphere, while the many interacting elements in each scene represent the complexity of the recruitment process.
By integrating 3D visual elements, we can create a distinctive brand universe for Hollo, strengthening its identity and visual impact. 3D also gives interactions a tangible dimension, improving the user experience. And it offers huge creative freedom: room to explore different interface directions and build immersive environments that captivate users.
Why signage matters
For signage, our approach focuses on three essentials: be visible from afar, be recognizable, be explicit. To spread the brand in an original, useful way, we took a fresh angle and created a vintage-style postcard. Instead of designing a brochure that might end up ignored, we created a promotional object that is both beautiful and functional, letting the brand get noticed while serving a real purpose.
