FFBAD
Case study: website and extranet built by Phoenix Lotus Valley
Skills
Development • Platform • Extranet platform • Website
Content type
Industry
Nutricosmetics
Date
April 2025
A visual identity redesign starts with analyzing the organization's new goals.
The brief
The French Badminton Federation wanted to extend its brand guidelines to create a distinct, recognizable digital universe in line with its federal strategy. Our mission: completely redesign the website, build an extranet connected to existing tools and APIs, and help deliver more impactful, accessible communication — all with an eco-design approach.
Goals
Help the FFBaD raise its profile and reach a wider audience to grow the number of licensed players. Co-build high-performing, inclusive and scalable tools, accessible to every level of the federation — from the 12 regional leagues to the 1956 clubs, via the 89 departmental committees. Speed up the FFBaD's transition toward its ambition: becoming the first mission-driven sports federation.
Our answer
We designed a complete digital strategy aligned with the Sustainable Development Goals. Every element of the project — from the user journey to the graphic system — was designed to maximize readability, accessibility and energy efficiency.
The navigation architecture was fully reworked to give quick access to key information: clubs, competitions, licenses, resources. The custom-built extranet gives clubs and leagues smooth, centralized management of their activities.
