Atelier Corps Esprit
Case study: visual identity and website for the launch of a new business, by Phoenix Lotus Valley
Skills
Branding • Development • Website
Content type
Industry
Wellness
Date
April 2025
Building a strong brand to help decision-makers find their balance.
The brief
Atelier Corps Esprit was born from a simple observation: behind performance, there are people. Executives, managers and founders who carry demanding projects and, too often, forget themselves along the way. Évelyne Perin and François Besson, committed experts, designed a tailor-made coaching program to put people back at the center. They needed a fully embodied brand, complete and able to convey their holistic vision of leadership: body, heart, mind.
Our approach
A universe built around balance, color and people.
We designed an identity that is joyful and professional at once, blending softness and energy. The logo plays on classic typography twisted by a strong symbol: the (œ) from cœur, the French word for heart. It becomes the signature of a unique, deeply human coaching experience.
The art direction mixes flat color blocks, symbolic pictograms and portraits of real people to create a memorable, warm and sensitive visual world. The website, structured around the coaching offers (mindfulness, body ecology, hypnosis...), gives a demanding audience a smooth, reassuring browsing experience.
An aligned, inspiring brand launch
A name and a logotype that embody the essence of the project: reconciling performance and inner life
Colorful, emotional brand guidelines that invite you to breathe, feel and reconnect
A clear, human website designed to convert, inform and nurture the community
A distinctive visual universe, also rolled out on social media and event materials
