Carbon Saver
Case study: Identity redesign, brand guidelines and interface design by Phoenix Lotus Valley
Skills
Branding • Development • Website
Content type
Industry
Environmental tech
Date
April 2025
Making environmental impact shine through design.
The brief
Carbon Saver, a technology platform committed to making eco-design accessible, needed a complete redesign of its visual identity and user interface. The challenge? Clarify the offer, build credibility with public and private decision-makers, and support the startup through a new phase of acceleration. The project came at a time of post-prototype structuring, with the launch of new AI features and an awareness campaign backed by the French Ministry of Ecological Transition.
Our approach
We designed a clean, symbolic and adaptable logo, paired with a quietly organic palette and a flexible graphic system. The central icon evokes circularity, measurement and regeneration all at once, in line with the brand's commitments.
On the interface side, we redesigned the entire platform with a data-driven UX approach: clear hierarchy, real-time impact visualization, decision-support modules. Every element was designed to serve the user and showcase the environmental performance of the projects analyzed.
We paid special attention to consistency across every touchpoint: landing page, dashboard, project sheets, impact simulator. The goal was to make the technology accessible without compromising on the rigor the professionals it serves expect.
A digital experience built to convince
A minimalist yet expressive visual identity, somewhere between tech and the environment
A clean, fast, user-focused interface, built for analysis and education
A scalable design system, ready to support international rollout
Strong consistency between messaging, interface and brand values
