Biltoki
Case study: Website redesign to support a national growth strategy, by Phoenix Lotus Valley
Skills
Development • Website
Content type
Industry
Food
Date
April 2025
A website to rally people around a new momentum.
The brief
With more than ten food halls across France, Biltoki took a strategic turn: expansion into new territories, diversification of services (private hire, events, coworking…) and a growing need for clarity for all its audiences. It needed a website that lived up to this new phase: clearer, more immersive, more narrative. A website that showcases local roots as much as national ambition. And above all, one that reflects the Biltoki soul: hospitality, authenticity and generosity.
Our approach
We designed a lively, modular and warm platform. The design picks up the graphic codes of the new identity (joyful typefaces, sun-drenched palette, organic icons) for intuitive, engaging navigation.
The website gives pride of place to visuals: scenes of daily life, merchants, bustling markets… You can almost hear the laughter and the clinking of glasses.
Every venue has its page, every audience its own path: visitors, local authorities, project owners, businesses.
Editorial sections round out the experience: the collective's story, CSR commitments, news from the Biltoki community, private hire offers, upcoming events… Together they form a coherent digital ecosystem, ready to support the project's growth.
A platform that breathes life
An immersive, accessible design, built to reflect the warmth of the halls
Smooth, segmented navigation serving different needs (practical info, private hire, expansion…)
An eco-designed website, aligned with the brand's commitment to local and sustainable
A lively editorial approach, carrying the voice of merchants and founders
