Moon
Case study: Website and branding creation by Phoenix Lotus Valley
Skills
Branding • Development • Website
Content type
Industry
Environmental tech
Date
April 2025
Structuring a strong identity to shine brighter.
The brief
Moon is a French company specializing in solar installations, committed to a fair, local energy transition. Growing fast, the brand was preparing a major fundraising round. The goal: assert its vision, clarify its brand architecture and win over new investors and new customers alike. A sizable challenge: create a consistent identity for three distinct entities, Moon Groupe, Moon France and Moon Afrique, while guaranteeing strong, instant recognition.
Our approach
Giving power to a solar brand.
We laid the foundations of a modular visual territory: a simple, impactful logo, declined in three color universes to embody the group's three branches. Each version keeps the Moon DNA while reflecting the specifics of its market.
The brand platform was designed to bring commitment, accessibility and ambition together. The message: “Le pouvoir d’agir” (the power to act), a promise embodied by warm visuals, assertive typography and homemade pictograms.
On the digital side, we built an immersive, high-performance website able to support the group's growth. The user journey was designed around the brand's three pillars: understand, estimate, install. The result: a fluid, informative and inspiring experience with a clear path to conversion (savings simulator, appointment booking, referrals and more).
A brand built for action
A cross-cutting visual identity, with strong variations for each entity
A responsive, scalable website designed to inform, reassure and convert
Inspiring visual storytelling that gives solar energy a human face
An impact-driven editorial strategy supporting communication campaigns and the fundraising round
Moon doesn't sell solar. It gives everyone the power to act
By giving this mission a voice, we helped the brand enter a new era of visibility and growth.
