Big Bang Festival
Case study: branding & print for the Big Bang Festival in St Médard en Jalles by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Entertainment
Date
February 2020
For its fifth edition, the aerospace festival revolutionizes its brand identity.
The brief
The Big Bang Festival is gearing up for its fifth edition and has decided to revolutionize its brand identity. Through a captivating concept, we dive into a universe where space, science fiction, cinema and the arts meet. Our goal: tell a story about time, our origins and our future, capturing the vastness and sheer scale of our universe and its galaxies.
The captivating universe of the Big Bang Festival: creative concept and production process
Our creative process is built on contrast. We juxtapose different scales, combining the human world with cosmic immensity. We fuse science and imagination, portraying readers and explorers of the universe with a down-to-earth simplicity and familiarity. To bring our vision to life, we developed a color palette that swings between sobriety and seriousness on one side and more fantastical, shimmering elements on the other.
In our quest for creative expression, we went 3D. By building a virtual world, we were able to capture many shots and angles, producing a wealth of realistic visuals. We then integrated photographic elements or painted directly onto the raw renders to heighten their realism or give them a particular atmosphere. This methodology lets us offer our clients a wide range of options and explore different creative avenues.
A graphic evolution for the Big Bang Festival: reach and positioning, to infinity and beyond
Exploring this project was a childhood dream for our designers – many of us grew up dreaming of space. While keeping part of the festival's content dedicated to younger audiences, we wanted to give the Big Bang Festival's image a new dimension, strengthening its positioning and extending its national reach. The designs of previous editions were reinterpreted with a more elegant, less childlike approach, while staying true to the spirit of the festival.
The graphic evolution planned for the 2021 Big Bang Festival marks a new stage in its reach. Across every communication medium, we want to convey the essence and exceptional atmosphere of this event, packed with content and internationally renowned speakers. Get ready for an unforgettable cosmic experience at the Big Bang Festival, where exploration and imagination push the limits of infinity.
