Engage Now
Case study: Branding and logo for the Engage Now platform by Phoenix Lotus Valley
Skills
Branding • Platform
Content type
Industry
E-learning
Date
March 2021
Play is a powerful tool to mobilize people and build lasting momentum, emotions included.
The brief
Technology won't do it all: real impact calls for behavior change on a massive scale. And changing behavior is the hardest part. Old habits come back fast. Because fighting habits, and collective behavior above all, is so hard, the first thing to shift is how people see things. What better way to do that than a game? Engage Now set out to build a gamification platform that helps companies cut their carbon footprint.
EngageNow gives its users climate challenges and drives the platform with every classic gaming lever.
Workplace gamification is a recent concept: take game elements and mechanics and drop them into a context that isn't playful at first glance. It's used to encourage participation, train employees and keep teams engaged over the long run.
Gamification is built on core game mechanics proven to motivate and involve players in reaching their goals: points for gratification, levels for status, challenges for achievement, badges for creativity, and so on.
