Hold Up Gin
Case study: Branding & strategy for Hold Up Gin by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Food
Date
June 2020
A captivating launch for Holdup Gin
The brief
Vinet Delpech trusted us to launch their new gin brand, Holdup Gin, by building a community base and generating awareness for a brand nobody knew yet. The challenge: spread this new brand across a distinctive crime-noir, detective-story universe.
A captivating launch for Holdup Gin: building a community in a crime-noir universe
We took an immersive approach, using captivating videos and photo montages to create hard-hitting visuals featuring the Holdup Gin product. This strategy sparked consumer interest and engagement, pulling them into the brand's unique universe.
Despite the difficulty of recruiting fans beyond paid ads and giveaways, we managed to build a solid community around Holdup Gin. The immersive, product-led visuals were a hit with the public and helped boost brand awareness.
