Oligosanté
Case study: Branding, packaging, identity and logo for Oligosanté by Phoenix Lotus Valley
Skills
Branding • E-commerce
Content type
Industry
Nutricosmetics
Date
October 2022
A visual identity redesign starts with analyzing the company's new goals.
The brief
Laboratoires Oligosanté, founded in 1987 by Dr. Bernard SAAL, has specialized for 35 years in researching, developing and designing dietary supplements based on plant extracts, trace elements and vitamins. In 2021, the company decided to refresh its visual identity to reach a younger target. The new visual identity had to fit this new audience to convey the right message and the right image in the face of growing competition from pure players.
How do you make a logo?
The Oligosanté logo is built around several fundamental pillars:
- First, there's the circle, or “O”, a symbol of serenity, balance and protection. Values closely tied to the health offering the brand provides.
- We also played with the superscript principle found in the periodic table of elements, a nod to the world of chemistry and molecules, the true expertise of Laboratoires Oligosanté.
- To express this idea, we used the first and last O in “Oligo”.
3D for brand identity: greater freedom to create and adjust.
Using 3D design in advertising and branding makes it possible to create a unique, memorable visual presence. 3D design brings ideas to life in an innovative, attractive way while capturing attention.
We used 3D to make the brand more versatile and present the products in creative contexts with total freedom, no photo shoots required. The concept relies mainly on the play of shadow and light, which underlines the product's lines through a transparency effect. The whole sits in a white or slightly bluish, minimalist universe.
The play of colors
Inside the body of the circle, we integrated dynamic gradients that represent the flow of energy as well as the principles of movement and vitality. Each color is tied to a product range, and each range stands for a targeted physiological action. The colors span the entire color spectrum and are deliberately vivid and saturated.
