Ponchielli
Case study: branding, shop design and packaging for Ponchielli Paris by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Retail
Date
March 2019
Elegance reinvented: discover Ponchielli, where men's underwear meets a refined interior concept.
The brief
In the heart of the luxury world, Ponchielli took on a seductive challenge: reinventing men's underwear with elegance and originality. To bring the brand to life, we carried out an in-depth study of the environment it would enter. We audited the graphic systems used by competing brands to understand the codes of masculinity and explore straight lines that evoke defined muscles and reinforce the brand's masculine identity.
The joy of making a creative vision real: Ponchielli's interior concept and its first store in Paris
With Ponchielli, we had the unique opportunity to turn a creative vision into tangible reality. Beyond designing the brand's graphic environment and digital communication tools, we were also tasked with creating the interior concept of its first store, ideally located on avenue George-V in Paris.
Working with quality materials, handling textures and shaping the physical space were moments of pure joy. We took every sketch and creative idea and turned them into a tangible experience for Ponchielli's customers. The result is a store that embodies elegance, boldness and refinement, a perfect reflection of the brand's identity.
