Purenat
Case study: branding, design and website for Purenat by Phoenix Lotus Valley
Skills
Branding • Website
Content type
Industry
Health & wellness • Retail
Date
June 2024
Creating a stronger, bolder, more grounded and more modern visual identity.
The brief
Purenat constantly strives to push the boundaries of innovation in air purification. Its solutions permanently eliminate VOCs and microorganisms, offering a sustainable, high-performance alternative to traditional activated-carbon filters. Since 2020, Purenat has kept evolving and growing. The company needs a website that can scale with it.
A complete redesign of the brand guidelines and website
Our first contribution was the design of a scalable landing page for this fast-growing company. We also redesigned the brand guidelines and developed a landing page that uses 3D to explain Purenat's deep tech. The goal: reflect the innovation pulsing at the heart of this startup.
The site was built on WordPress with Gutenberg, in 2 months.
Website development
Phoenix Lotus Valley built a new website for Purenat that is both informative and engaging. The site presents Purenat's products and services, along with the company's story and values. It is also optimized for search engines.
Visual identity: Phoenix Lotus Valley breathes new life into Purenat
Phoenix Lotus Valley played a key role in developing a strong, consistent visual identity for Purenat. By immersing itself in the very essence of the company and its core values, the agency created a visual identity that reflects the innovation, sustainability and environmental commitment of this pioneer in air purification.
