White Eagle
Case study: growth strategy, logo and branding for White Eagle by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Health & wellness
Date
June 2020
White Eagle Dance Academy: an elite dance school built on passion and inclusion
The project
In 2016, Patrick Dupond, star dancer and former dance director of the Paris Opera, and international choreographer Leila Da Rocha launched the White Eagle Dance Academy & Company in Bordeaux. White Eagle exists to help talent emerge, whatever its social or geographic background. We offered to support them across all their print and digital communication.
A fruitful collaboration
We created a versatile logo that adapts to each of their structures: Academy, Company and Junior Ballet, along with minimalist, easily adaptable brand guidelines. Today, three years on, the school keeps growing successfully. We are delighted to continue our partnership and to contribute to the growth of this project. The White Eagle Dance Academy embodies passion, excellence and inclusion, giving dancers a unique experience that prepares them to shine on the international stage.
