Korallion
Case study: Brand identity creation by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Sustainable fashion
Date
April 2025
Forging a visual identity that makes waves.
The brief
Korallion, a young surfwear clothing brand, asked us to lay the foundations of its graphic universe. The goal: embody an alternative vision of purpose-driven fashion, inspired by the ocean, movement and environmental activism. The ground was untouched, the ambition clear: create a brand that shakes up the codes of beach streetwear while carrying a deeper message.
Our approach
A striking logo, sharp brand guidelines, a raw style.
The name Korallion evokes corals – fragile yet essential – and suggests an organic, vibrant aesthetic rooted in nature. We designed bold typography, a powerful monogram and a high-contrast, black-and-white, committed art direction.
The brand guidelines rest on expressive typographic construction, high-impact photography and a visual style inspired by independent magazines. Every visual is designed as a graphic statement: outspoken, unapologetic, visual.
The DNA: minimalism with character, serving a brand that isn't afraid to get wet.
A brand that surfaces
A distinctive visual territory, cut out for urban surf culture
A modular logo, designed to adapt to every medium (textile, print, digital)
Raw, sensory imagery in the service of an eco-responsible commitment
A disruptive aesthetic, ready to get people talking in the world of purpose-driven brands
