Relais Colis
Case study: 3D branding redesign by Phoenix Lotus Valley
Skills
Branding • Motion design
Content type
Industry
Transport
Date
April 2025
Reaffirming the brand's values of closeness with a breath of fresh visual air.
The brief
After a first redesign of its brand universe in 3D, Relais Colis called on us again to imagine its big 2025 campaign. This time, the goal was clear: speak directly to very small businesses, SMEs and e-merchants — and show them that Relais Colis is, more than ever, the reliable, smart and accessible delivery partner. A new art direction emerged: more expressive, more human, while keeping the 3D graphic DNA already in place. The point wasn't to change everything, but to evolve what existed to better match the expectations of these new audiences.
Our approach
The cardboard box as a vehicle for empathy.
Building on the established visual language, we injected everyday life, emotion and a more conversational tone into the art direction.
Every visual and motion graphic in the campaign plays on the contrast between the technical side of delivery and the human side of the customer experience.
The box — yes, that box again — becomes the hero of every scene. It strolls down a flower-lined alley, takes off like a rocket, bursts with joy, teams up with dynamic icons and ultra-readable slogans. Social-media-ready formats, smooth animations, punchy taglines: all designed to grab attention and win over small businesses.
After the form, the substance.
With this new campaign, Relais Colis puts people and customer relationships back at the heart of its message. Because behind every parcel, there's a merchant, a customer, a story.
