Aurélie Journaud
Case study: Brand guidelines and website creation by Phoenix Lotus Valley
Skills
Branding • E-commerce
Content type
Industry
Nutricosmetics
Date
April 2025
Modernizing a law firm's image while embodying the rigor of the profession.
The brief
Aurélie Journaud, an attorney at the Bordeaux Bar for over 20 years, wanted to give her firm a new visual identity and a clear, professional, reassuring website. The goal: assert her positioning as an expert in victim compensation while putting a human face on the attorney-client relationship.
