Mon Service RH
Case study: Branding and logo for the Mon Service RH extranet by Phoenix Lotus Valley
Skills
Branding • Extranet platform
Content type
Industry
Human resources
Date
March 2023
Designing a low-carbon HR service platform for small and medium-sized businesses
The brief
WeJob is building an HR platform for very small businesses and SMEs with a bold ambition: an intuitive, accessible, low-carbon tool in the service of people management. For Phoenix Lotus Valley, the challenge was to visually convey the values of cooperation, mutual support and simplicity that drive this initiative.
Harmony, symbolic colors and graphic effects that highlight the idea of building.
We imagined a colorful, modular and caring visual identity, true to the role Mon Service RH plays for small organizations. The logo, designed as a living symbol of cooperation, becomes a structuring element of the whole brand guidelines. Rotated, used as a pattern or placed in the spotlight, it carries the messages while embodying simplicity, accessibility and diversity.
The logotype has two parts: a circular emblem evoking synergy and a light, human script signature. Each color represents a pillar of the ecosystem: entrepreneurs, partners and the support team. This graphic balance creates a welcoming, professional and reassuring universe.
