Maison Gautier
Case study: Branding and digitalization for Maison Gautier by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Food
Date
June 2020
Maison Gautier: elevating the brand through generosity and digitalization
The brief
Marie Brizard brought in our agency to redesign the Maison Gautier brand platform. Our goal was to elevate the brand and grow its awareness with a positioning built on generosity and closeness to consumers, far from celebrity clichés.
Generosity in pictures: elevating the Maison Gautier brand
To meet the brand's digitalization needs, we grew its online presence and supported sales across the Atlantic. A key point of the strategy was to translate generosity into images, using video and testimonials in particular to highlight Maison Gautier's authenticity.
The cocktail visuals were the most popular angle, offering consumers an appealing visual experience. Note that the campaign is currently being rolled out, with results expected in the near future.
