Pacerel
Case study: Branding for Pacerel by Phoenix Lotus Valley
Skills
Branding
Content type
Industry
Retail
Date
April 2019
Streamlining Parcerel's communication with a clear, elegant catalog for web and print
The project
The goal of this project is to streamline communication for PACEREL Assurances & Placements by creating a clear, consistent graphic environment. The company wants a catalog for both web and print that presents its insurance and investment services effectively and attractively.
Creating a web and print catalog: showcasing Pacerel Assurances & Placements' offers in an attractive, accessible way
PACEREL Assurances & Placements' main need is a catalog that works both online and in print. It has to be visually appealing while clearly conveying information on the company's various products and services. It also has to be easy to navigate and understand, with a logical section structure and a well-organized layout.
To meet these needs, our web agency has to design a clear, consistent visual identity in line with the PACEREL Assurances & Placements brand image. Colors, typography and visual elements have to reflect the company's values of trust, professionalism and innovation. The catalog design has to account for the specifics of web and print, delivering a smooth user experience in both formats.
