Relais Colis
Case study: 3D branding for Relais Colis by Phoenix Lotus Valley
Skills
Motion design
Content type
Industry
Transport
Date
January 2023
Relais Colis wants to reach small and medium-sized businesses so they can expand their delivery options and improve the customer experience.
The brief
Relais Colis wants to launch an advertising concept targeting very small businesses, SMEs and e-tailers. Made up of short formats, the campaign has to revolve around one strong idea that is emblematic of the company. In recent years, 3D animation has become far more accessible. More and more companies turn to it to make their brand message stand out. It involves staging a product in three dimensions and bringing it to life in a digital environment.
Greater freedom to create and adjust.
Using 3D design in advertising and branding makes it possible to create a unique, memorable visual presence. 3D design brings ideas to life in an innovative, attractive way while capturing attention.
The play on materials makes the image solid and realistic while leaving room for imagination. Cardboard is an organic material with a neutral color that works well with plant elements.
